Your website or local map listing on the first page search showing on mobile devices and computers. How is this done?
SEO (Search Engine Optimization)
SEO is a way to rank your business at the top of a search (below the paid Ads). You cannot pay a search engine to get the top rank of a website search organically using SEO, however you can hire an SEO expert to help put you there.
If you would like to pay a search engine for positioning, the alternative, as well as companion to SEO is SEM.
SEM (Search Engine Management)
SEM is a way for businesses to Pay-Per-Click to achieve a high rank in the search engines. In order to achieve optimal performance on Pay-Per-Click Ads, you must incorporate effective advertisement strategies that involve strategic Keyword Planning, Interesting & Relevant Ads, Frugal Bidding, Analytics Integration & Analysis for ROI (Return on Investment). SEM is a very competitive market, so hiring a specialist would be your best bet to get your Ads seen as well as optimizing your advertising budget.
SMO SMM (Social Media Optimization & Social Media Marketing)
SMO & SMM is what most people understand and are used to. Social Media Marketing is an effective way to target a very specific audience to learn more about your products or services through branding and advertising. Having a pro handle your Social Media Advertising can boost your marketing campaign and reach the right audience.